Golf Principles, headed by Jason MacNiven, are based in their state of the art indoor custom fitting studio at Abridge. The club also has excellent outdoor practice facilities so clients will receive both ‘data + visual’ feedback.

The team at golf principles will be able to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. 

The improved results come from having the additional benefits of the perfect combination of shaft, loft and flex working together in harmony with your natural swing.

Then and only then, can you start to play golf to your full capability.

To have professionally-fitted clubs is essential to getting the most out of your game and our PGA-qualified staff do this by reading your ‘signature’ swing. We coach using Trackman to provide instant feedback, link the numbers and help you enhance the mechanics of your swing.

We also offer a complete repair service for all your golf clubs. This could be a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment.

It can’t be stressed enough how important it is to have your clubs correctly custom fitted. The video below demonstrates how having the wrong lie angle effects club face direction at impact (known as Face Plane Tilt). Club face is the biggest contributor to the direction of the golf ball.

Come and see any of our Golf Principles Team to check yours !

If you would like more information, please contact the pro shop on 01708 688 333 or complete this form and one our team will be in touch.