Get instant feedback from something as simple as using athletes foot spray.
Striking the ball from the centre of your iron face is the best way to maximise distance and efficiency.
Let me break it down.
Sweet spot – The point on the clubface which feels the best – we all know those shots where you “didn’t even feel it”. Hitting the sweet spot results in minimal twisting of the club, maximum energy transference to the ball, and warm, fuzzy feelings inside – you will see longer shots with more consistency.
Anywhere not in the centre hahaha
But what happens when we miss the sweet spot?
In this video Sergio Garcia’s driver off the deck shows what really happens when a ball is mis-hit it, we see the crazy effect it had on the clubhead.
We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It’s all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing….. Then and only then, can you start to play golf to your full capability. To find out more Contact Us On: 01708688333
Who are we ?
We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are different making your golf swing is as unique as your signature. We are certain that standard ‘off the shelf’ Golf Clubs will not allow you to play your best possible golf………..We are Golf Principles
What we do
We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.
Jason MacNiven – Head Professional and Head Club Fitter
Working for all the major manufacturers through his career such as TaylorMade and Callaway. With 20+ years experience, what Jason doesn’t know about club fitting is not worth knowing.
In golf all his life from a young boy, Jack has played on various mini tours around Europe since turning Professional in 2010 before Passing his PGA Teaching Degree in 2018. Available for 1:1 lessons 6 days a week on any part of your game.
Since representing County and Country from the age of 14, Reece has since then turned Professional and currently in year two of a three year PGA Degree. He is also available for 1:1 lessons by calling the number above.
Being in golf from a young boy, Bobby has represented his county at an Elite level. Since starting work at Abridge in 2017 Bobby has been building his fitting knowledge under the watchful eye of Jason. Available for all you golfing needs, from loft and lie adjustments to full bag custom fitting. Just call our Pro Shop number on 01708688333
Built upon a unique combination of performance, luxury and style, Greg Norman is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992 Greg Norman is inspired by one of the world’s greatest golfing professionals, the man they call the “THE GREAT WHITE SHARK”. Reflecting on what we believe is his adventurous free spirit of growing up on the Australian Coast. The collection captures Greg Norman’s powerful elegance, enthusiasm and passion for the individual design sense.
The Professional shop is offering some special discounts for customers. Even on newly arrived products.
Come in store today to have a look for your
And do remember……..there are still huge savings to be had on premium brands such as FootJoy and Puma
Golf Principles, headed by Jason MacNiven, are based in their state of the art indoor custom fitting studio at Abridge. The club also has excellent outdoor practice facilities so clients will receive both ‘data + visual’ feedback.
The team at golf principles will be able to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf.
The improved results come from having the additional benefits of the perfect combination of shaft, loft and flex working together in harmony with your natural swing.
Then and only then, can you start to play golf to your full capability.
To have professionally-fitted clubs is essential to getting the most out of your game and our PGA-qualified staff do this by reading your ‘signature’ swing. We coach using Trackman to provide instant feedback, link the numbers and help you enhance the mechanics of your swing.
We also offer a complete repair service for all your golf clubs. This could be a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment.
It can’t be stressed enough how important it is to have your clubs correctly custom fitted. The video below demonstrates how having the wrong lie angle effects club face direction at impact (known as Face Plane Tilt). Club face is the biggest contributor to the direction of the golf ball.
Come and see any of our Golf Principles Team to check yours !
If you would like more information, please contact the pro shop on 01708 688 333 or complete this form and one our team will be in touch.
Do you struggle with inconsistencies in your ball striking that produces unexpected bad shots including pushes, slices and hooks ?
Poor contacted golf shots like these may be caused by an early extension of the body. This occurs when there is a forward movement of the hips and lower body towards the golf ball at the start of the downswing. As a result the plane gets underneath us causing the club and arms to get stuck behind the body.
Here is a simple drill that can be easily practiced on the range.
You should start the drill by taking your normal set up with the back of your ‘derriere’ resting against your golf bag.
From this position take the club to the top of the back swing whilst ensuring you stay in contact with bag.
On the downswing try and feel like you are going to maintain that contact or even push back slightly as if you are trying to push the bag over. This subtle feeling will greatly assist the ability to stop that early extension.
Jack qualified as a PGA professional in 2018 and finished the year by competing in the PGA Play-Offs at Antalya Golf Club on the PGA Sultan course in Turkey. He will be regularly providing his tips and drills over the coming months to help all levels of golfers
Thank you we had a great day at Abridge. Both myself and my fellow golfers found both the greens and...
The FROGS Golf Society
The FROGS Golf Society
Thank you we had a great day at Abridge. Both myself and my fellow golfers found both the greens and the fairways in excellent condition and the welcome and service we received from you and your colleagues to be very friendly and helpful. We will see you again soon. Regards Steve Weight The FROGS Golf Society
Just wanted to drop you a note to thank you and the team for looking after us on Friday, the...
Just wanted to drop you a note to thank you and the team for looking after us on Friday, the organisation was excellent. All the lads said how much they really enjoyed the day, everything from the condition of the course through to the catering, especially the Steak Pie, great recommendation! We’ll definitely be returning so look forward to seeing you again soon. All the best Steve
Just a quick note to thank you and your colleagues for the most enjoyable day our Society members had at...
Just a quick note to thank you and your colleagues for the most enjoyable day our Society members had at the Abridge Golf and Country Club last Thursday. As the Society secretary I found booking the venue and meal, then making minor changes all very simple and I thank you for making it so. Without exception, we found the course in very good condition and in particular, the fairways which were a pleasure to play on. Please pass on our thanks to those who provided the refreshments and meal in such a friendly manner. The golf and meal were thoroughly enjoyed by all and I have been asked to arrange a further society day at the Abridge Golf and Country Club in 2019. I will therefore be in contact with you early in the New Year. Kind Regards, Brian.