Author: Jack Winer

Golf Principles at Abridge Golf Club.

About us

We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It’s all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing….. Then and only then, can you start to play golf to your full capability. To find out more Contact Us On: 01708688333

Who are we ?

We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are  different making your golf swing is as unique as your signature. We are certain that standard ‘off the shelf’ Golf Clubs will not allow you to play your best possible golf………..We are Golf Principles

What we do

We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.

Our Team

Jason MacNiven – Head Professional and Head Club Fitter

Working for all the major manufacturers through his career such as TaylorMade and Callaway. With 20+ years experience, what Jason doesn’t know about club fitting is not worth knowing.

Jack Winer – Shop Manager and PGA Teaching Professional

In golf all his life from a young boy, Jack has played on various mini tours around Europe since turning Professional in 2010 before Passing his PGA Teaching Degree in 2018. Available for 1:1 lessons 6 days a week on any part of your game.

Reece Francis – PGA Assistant Professional

Since representing County and Country from the age of 14, Reece has since then turned Professional and currently in year two of a three year PGA Degree. He is also available for 1:1 lessons by calling the number above.

Bobby Parmar – Club Technician and Club Fitter

Being in golf from a young boy, Bobby has represented his county at an Elite level. Since starting work at Abridge in 2017 Bobby has been building his fitting knowledge under the watchful eye of Jason. Available for all you golfing needs, from loft and lie adjustments to full bag custom fitting. Just call our Pro Shop number on 01708688333

Friday Swing Tip: Get your set up right to optimise your golf shots.

One of the fundamentals for any golfer is to get their set up right in order to have the best chance to optimise the ball strike and to maximise the distance.

Remember the golden rule of ball striking: Use a descending strike when hitting irons and an ascending strike when using your driver.

This video concentrates on the set up when playing the tee shot with a driver .

Get your set up right pre swing, to help you hit the ball as best as you can..
Covering the golf ball with your chest is not ideal for driver. Irons ……. great!! 
You’ll see from the video that If you set your head behind the ball slightly. It’ll help you get the ascending strike your require to maximise distance.

Firstly set the ball up just inside your left heel (for a right handed golfer) and grip the club how you like to.

Star Tip : Then once your set up, feel like the head and chest tilt away from the target by lets say 5%. This will make your low point an inch or so behind the ball.

With this adjusted low point, by the time you make contact you will naturally be hitting up on the golf ball.

For those of you that like data from launch monitors you want you the attack angle to be a positive or + number.

In addition to hitting up, to increase distance you need to increase ball speed. PGA Tour Pro’s generate a ball speed of 170 + mph to achieve their carry distances of +/- 300 yards.

Simple Fact: The faster the ball speed the further the distance. Look out for Jack’s lesson on “How to increase ball speed tip”

NEW CLOTHING JUST LANDED

Built upon a unique combination of performance, luxury and style, Greg Norman is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992 Greg Norman is inspired by one of the world’s greatest golfing professionals, the man they call the “THE GREAT WHITE SHARK”. Reflecting on what we believe is his adventurous free spirit of growing up on the Australian Coast. The collection captures Greg Norman’s powerful elegance, enthusiasm and passion for the individual design sense.

The Professional shop is offering some special discounts for customers. Even on newly arrived products.

Come in store today to have a look for your

And do remember……..there are still huge savings to be had on premium brands such as FootJoy and Puma

Some as much as 60% off

Golf Principles are delighted to have their new base at Abridge Golf Club

Golf Principles, headed by Jason MacNiven, are based in their state of the art indoor custom fitting studio at Abridge. The club also has excellent outdoor practice facilities so clients will receive both ‘data + visual’ feedback.

The team at golf principles will be able to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. 

The improved results come from having the additional benefits of the perfect combination of shaft, loft and flex working together in harmony with your natural swing.

Then and only then, can you start to play golf to your full capability.

To have professionally-fitted clubs is essential to getting the most out of your game and our PGA-qualified staff do this by reading your ‘signature’ swing. We coach using Trackman to provide instant feedback, link the numbers and help you enhance the mechanics of your swing.

We also offer a complete repair service for all your golf clubs. This could be a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment.

It can’t be stressed enough how important it is to have your clubs correctly custom fitted. The video below demonstrates how having the wrong lie angle effects club face direction at impact (known as Face Plane Tilt). Club face is the biggest contributor to the direction of the golf ball.

Come and see any of our Golf Principles Team to check yours !

If you would like more information, please contact the pro shop on 01708 688 333 or complete this form and one our team will be in touch.

Pro Shop Raffle Results

Pro Shop Christmas Raffle Results

On behalf of the Professional shop we would like tothank those of you that supported our 2018 Christmas raffle

We would like to congratulate;

Maurice Hart on his 1st place, winning a New s3 Pro 18 Hole Lithium Electric Trolley

Richard Gray on his 2nd place, winning a PX6 StormForce Proquip Waterproof Jacket

And Lol Green on a 3rd place finish, Receiving a New Odyssey O-Works No7 Putter

We wish you all the best for 2019.

The Professional Staff

Golf Drills and Tips from Jack Winer our resident PGA Professional at Abridge.

Early Extension

Do you struggle with inconsistencies in your ball striking that produces unexpected bad shots including pushes, slices and hooks ?

Poor contacted golf shots like these may be caused by an early extension of the body. This occurs when there is a forward movement of the hips and lower body towards the golf ball at the start of the downswing.  As a result the plane gets underneath us causing the club and arms to get stuck behind the body.

Here is a simple drill that can be easily practiced on the range.

You should start the drill by taking your normal set up with the back of your ‘derriere’ resting against your golf bag. 

From this position take the club to the top of the back swing whilst ensuring you stay in contact with bag.

On the downswing try and feel like you are going to maintain that contact or even push back slightly as if you are trying to push the bag over. This subtle feeling will greatly assist the ability to stop that early extension.

Jack qualified as a PGA professional in 2018 and finished the year by competing in the PGA Play-Offs at Antalya Golf Club on the PGA Sultan course in Turkey. He will be regularly providing his tips and drills over the coming months to help all levels of golfers

To improve any part of your game please contact Jack for lessons via the club website www.abridgegolf.com/your-game/

Alternatively you can contact Jack directly by :

Pro Shop: 01708 688 333 – Mobile: 07835 205710

Email: [email protected] 

Instagram: @jackwinergolf

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